Graham Kelman Studio
Brand Identity

Comprehensive brand identity for Graham Kelman Studio, an Art+Design practice based in Brooklyn that specializes in creating expressive physical and digital installations. The identity system needed to reflect the studio's architectural roots while conveying their innovative approach to experiential design.

The identity is built around a monogram that balances architectural precision with bold visual impact. The GK letterforms are constructed with a modular, geometric framework that allows the mark to conceptually "fold out" on itself—a deliberate reference to architectural forms and spatial transformation. Each element of the mark follows a meticulous grid system that ensures perfect proportion and balance while maintaining a distinctive visual presence that works seamlessly across diverse applications—from digital platforms, environmental graphics and physical applications.