Microsoft | Windows
Microtropolis

Year — 2012

Role — Lead Designer (Graphic)
Visualization / Illustration

Partners :
The Guild
Mother New York
Microsoft

Awards :
The One Show — Silver
Spatial Design / Indoor Spaces

A 200 foot scale model of Manhattan with integrated video mapping, touch screens, and sound installations.

Windows Microtropolis was a public exhibition and launch event for Windows 8, featuring a large-scale, interactive model of Manhattan at Pier 57 in New York City. It was designed to showcase the capabilities of Windows 8 and the Microsoft Surface tablets. The event was a major spectacle, attracting thousands of visitors and receiving considerable media attention.

  • Interactive Experience:
    Visitors could explore the model, with hundreds of Surface tablets embedded in the buildings, offering interactive experiences and information about the city and Windows 8. 

    Scale Model:
    The event featured a 1/4 acre model of Manhattan, with buildings reaching up to 15 feet high and avenues wide enough for walking, as described in a Fast Company video. 

    Launch Event:
    Microtropolis served as the launchpad for Windows 8, showcasing the new operating system's features and capabilities in a unique and engaging way. 

    Curated Content:
    The Surface tablets were loaded with curated content, including information about the city, local businesses, and interactive games.

    Cultural Integration:
    The event aimed to connect with New York's creative community, incorporating cultural elements like block parties, concerts, and movie screenings. 

    Design and Execution:

    Brooklyn Guild: Architectural + Graphic design / Fabrication

    Mother New York:     Creative Direction / Producer 

    Technological Integration:AV&C contributed technical design and direction, including projection mapping and show control systems. 

    Marketing and Promotion: The event generated significant buzz and media coverage, effectively promoting Windows 8 and the Surface tablets. 

    Microtropolis was a significant event in the history of Windows marketing, demonstrating Microsoft's commitment to creating immersive and engaging experiences to showcase their products. tion text goes here

Previous

CPLF Awards
Next

Nike Lab — Dunk Lux